Surveys

Measuring client awareness, reputation, and public trust

• Comprehensive Study: Conducting a detailed study to measure client awareness and reputation among the public, including brand recognition and perception.
• Main Objective: Evaluating public trust in the client by analyzing confidence in services, products, or brand values.
• Representative Sample: Collecting data from approximately 1,100 people to ensure representativeness and validity within the target population.
• Diverse Research Methods: Using a mix of research methods such as telephone interviews, online surveys, and focus groups to obtain a comprehensive view of public perception.
• Awareness Indicators: Identifying and measuring awareness indicators, including brand recognition and public knowledge of associated values.
• Online Reputation: Analyzing the client’s online presence to assess brand impact and perception in digital media, including reviews and comments.
• Competitive Comparison: Comparing client awareness and reputation against industry competitors to understand relative market positioning.
• Qualitative Feedback: Obtaining qualitative feedback through interviews and focus groups to understand emotions and attitudes shaping public perception.
• Trends & Changes: Monitoring trends over time to anticipate and manage shifts in public perception of the client.
• Detailed Report: Presenting results in a detailed report highlighting strengths and vulnerabilities, providing a foundation for strategies to improve awareness and reputation.